Get Priority Entry Into .PORN and .ADULT

PALM BEACH GARDENS, Fla., April 14, 2015 /PRNewswire/ -- ICM Registry, the registry operator for the .XXX, .PORN, and .ADULT top-level domains (TLDs), announces the launch of several promotional programs and discounted pricing opportunities occurring in April and May.

The first program – Sunrise B – started on April 6 and ends on April 30. This program is designed for trademark owners who participated in the 2011 .XXX Sunrise B block. It gives these marks owners a priority opportunity to register matching domain names in .PORN and .ADULT before the names become generally available.

The second program – Domain Matching – will run from May 6 to May 31. This program was designed for existing adult industry and non-adult industry .XXX domain owners. It provides a priority opportunity to register available, matching names in .PORN and .ADULT before those names can be bought by the general public. "It is critical to control your brand across multiple TLDs," said Stuart Lawley, CEO of ICM Registry.

"Mainstream and adult brands that participated in the .XXX launch a few years ago were among the first to recognize the strategic impact of new TLDs. Participating in the launch programs for .PORN and .ADULT is an opportunity to achieve cost-effective brand consistency throughout our TLDs."

In addition to special promotional pricing available for the various .PORN and .ADULT launch programs described above, ICM is also announcing a sale on .XXX names. Throughout the month of April parties can register new .XXX names at participating registrars for significantly reduced amounts; some registrars are offering names for as low as $12.99. .XXX names typically sell at $79 and upwards, depending on the registrar.

Lawley added, "Our launch programs and promotional fees are designed to provide adult and non-adult brands a way to test out creative ideas and maximize the SEO inherent in our TLDs. With 'porn,' 'adult' and 'xxx' as some of the leading keywords searched online, it's a perfect time to experiment with new marketing initiatives and new sites (e.g.,,,,, etc.)."

To check the status of domain names you are interested in, visit ICM Registry's Domain Check Tool (

To buy a .XXX, .PORN or .ADULT name visit one of the participating registrars (

About ICM Registry ICM Registry, headquartered in Florida, is the registry operator for the .XXX TLD. ICM Registry launched .PORN and .ADULT in March and will be launching the .SEX TLD in the fall of 2015.